Archive - Creative Direction by Liv Koennecke

Working in Magazines, Travel & Keeping Inspired with Content Creator & Journalist Ali Whittle

"I’m paying more attention to what actually makes me happy and trying to do more of that. I’m returning to what I loved when I was younger; reading…

May 11 •

April 2025

February 2025

Wholesale Vs. DTC, Influencer Marketing & More

I speak with Sophie & Belle on the Don't @ Me Podcast on the trials and tribulations of running a fashion company in the current retail environment.

Feb 25 •

What To Do When Your Best Seller is Discontinued

Last year, we were informed the material for one of our best sellers, the Button Down Vest, was being discontinued country wide.

Feb 11 •

Career Tips, Creativity and the Best Beauty Buys from RUSSH’s Beauty Editor, Emily Morello

“I actually think it's quite cool to care and go after what you want. 2025 is all about confidence for me.”

Feb 2 •

January 2025

My Top Vintage Finds Right Now

I spent hours scrolling online, so you don't have to.

Jan 26 •

Validating Your Business Idea

So, you’ve got a business idea. How & When to Fly, and How Not to Fall

Jan 19 •

Getting What You Want in 2025: Moodboarding, Goals and Rebranding Manifestation

A step-by-step guide.

Jan 12 •

Welcome to Creative Direction

Welcome to my weekly Substack on all things building an independent fashion label, fashion & design.

Jan 5 •

This is Creative Direction by Liv Koennecke.

Jan 4 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts